SBB’s plea to join Serbian mobile market falls on deaf ears

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United Group’s SBB has had a bumpy road in Serbia of late. The TV, broadband, and fixed telephony provider has long complained that the telecoms market – especially state-owned Telekom Srbija – has been conspiring against it to reduce its market share.    Now, SBB’s CEO, Milija Zekovic, has written a statement claiming Serbian authorities, including the telecoms regulator RATEL and the Ministry of Trade, Tourism and Telecommunications, have unduly rejected its attempt to become the country’s fourth mobile operator.    “[Serbian Trade, Tourism and Telecommunications] Minister Matic claims that three mobile phone operators are enough for Serbia…

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