How can telecoms providers transform customer experience?

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This has resulted in lower prices for customers, who are now presented with multiple phone and tariff combinations when they choose to change their plan or upgrade their handset. However, this choice can soon become confusing when the phones and plans on offer are broadly similar. To stand out telecoms providers need to make customer service their brand differentiator and the arrival of 5G provides the perfect opportunity to do so. Consumers usually don’t want to think about their mobile bill or usage unless there is a problem. However, when they do contact their provider they have very high expectations, especially when it comes to digital customer service and complaint handling. Digital brands such as Amazon have set the gold standard on how consumers want to be treated by organisations, and this customer service experience is now expected across all sectors. Further to this, the Covid-19 pandemic has forced consumers to become digital natives…

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