‘You can’t monopolise creativity’: Collaboration and telco B2B success

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When it comes to the overall revenue generation strategies for global telecoms operators, traditionally we have seen a major focus primarily on capturing growth in the consumer segment.  But the world is changing.  Even before the coronavirus pandemic forced digital transformation upon businesses around the world, operators were already coming to realise that the B2B market was set for enormous growth, with demand surging for bespoke connectivity services to meet an enterprise’s specific needs. Meanwhile the consumer market was stagnating, suffering under intense competition and the disruption of new over-the-top (OTT) service providers.  As a result of this changing environment…

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