In vino veritas: TIM’s 5G vineyards and the next steps for smart agriculture

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Back in February, TIM announced a new strategic plan for 2021–2023 called ‘Beyond Connectivity’, part of which involved exploring connectivity opportunities beyond the traditional telco space. One such sector that presents a myriad of opportunities is agriculture, where the deployment of 5G can help farmers to not only improve their crop yields and operational efficiency,  However, building relationships new partners and exploring new verticals is no easy task for a telco, and the agricultural sector is no exception.   Unique challenges  Agriculture, naturally, is a very special industry for Italy. From wines to cheese, this is a country that takes food and drink very seriously and renowned for its quality produce throughout the world. But while the production of these products is steeped in tradition, digitalisation is transforming the industry rapidly, presenting new challenges – but also new solutions &ndash…

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