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Today, Malaysia’s Axiata Group has announced that Japanese conglomerate SoftBank is set to invest $60 million in their digital marketing unit ADA. The move will give SoftBank a 23% stake in the unit, which SoftBank says will become its core digital and data marketing partner in Asia. “This alliance with ADA heralds a new theme in this growth strategy as it will enable us to deploy our digital marketing business outside Japan…

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