The work is part of BT’s role as lead partner with each of the four home nation football associations – The FA, Scottish FA, Irish FA and FA of Wales.
Working with the FAs, BT identified the key areas of the game that needed the most support and developed the transformational 4-3-3 football strategy:
4 – to support the 4 home nations in partnership with each football association
3 – supporting the 3 football communities most in need of support – disability and para, grassroots, and women’s football
3 – 3 goals for BT: to develop new innovation and technology in football; new opportunities to promote digital and skills initiatives; and a new generation of girls and women to participate in football
The partnership includes a commitment to provide grassroots clubs across the four nations with a package of free products and services…
read more on TotalTele.com »