What’s in a name? Broadband labelling could bring a huge boost to full fibre uptake

Mar 31, 2021
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The telecoms industry is well known for its plethora of acronyms and esoteric terminology, but now new research is suggesting that the unclear or lack of labelling around broadband technologies could be greatly impeding the switch to full fibre. A new report by WIK-Consult on behalf of CityFibre suggests that providing clear labels and information surrounding broadband products could lead to a 40% increase in take…

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