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Business leaders in the telecom industry are acutely aware of the value of customer data in today’s world. As the adoption of location-aware mobile devices has increased, telcos have moved from simply being a channel for information delivery to being a key source of data that can be used to improve customer service levels, increase the effectiveness of marketing campaigns, and address potential problems even before they happen. With that keen awareness of the value of data, it’s not surprising that telcos are turning to data enrichment as a means of enhancing their own capacity for extracting tangible business value from their data.   There are a vast number of use cases in the telecom industry…

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